Top 5 Social Networking Apps in Madagascar - Q1 2022 Performance

During the first quarter of 2022, the top 5 social networking apps in Madagascar showcased varied performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at how each app fared:

IMVU: 3D Avatar Creator & Chat saw fluctuating weekly revenue, peaking at around $155 in the week of February 7. Weekly downloads were relatively low and inconsistent, ranging from 1 to 32. Active users showed a slight decline from 71 at the beginning of January to 41 by the end of March.

Facebook demonstrated a strong and steady presence. Weekly revenue remained stable, with a notable peak of approximately $243 in the week of February 21. Downloads surged significantly, reaching about 15K in the final week of March. Active users consistently increased from 144K to nearly 167K throughout the quarter.

Skype experienced modest revenue, with a peak of about $47 in the last week of March. Downloads showed a gradual upward trend, peaking at 807 in the week of March 21. Active users saw a steady increase, rising from around 4.4K to over 5K by the end of the quarter.

InstaTrack: Metrics & Analysis had variable weekly revenue, with the highest being $54 in mid-February. Downloads were inconsistent but reached a high of 21 in the last week of March.

BIGO LIVE-Live Stream, Go Live maintained steady revenue, averaging around $200 weekly with slight fluctuations. Downloads increased steadily, peaking at 123 in the final week of March. Active users showed a consistent rise, reaching 1.4K by the end of the quarter.

These insights, derived from Sensor Tower data, highlight the dynamic landscape of social networking apps in Madagascar. For more detailed analytics and insights, visit Sensor Tower.